Patient records, X-rays and emergency switchboards. Illegal sharing of health data and too few secretaries, nurses and doctors. Healthcare IT is often subject to media scrutiny and editors very often prioritize the negative stories. Morsing was asked to puncture the myths of poor health IT.
In cooperation with the Danish Regions, Morsing has introduced an annual press meeting where the latest IT solutions are presented to journalists. We select the strongest stories, the most important media and execute the event – and the journalists are hospitalized and test the IT solutions on their own bodies.
For one of the press meetings, we produced a video news release which was exposed to almost 6 mio. unique users on social and editorial platforms. Morsing managed to place positive stories about the digital health solutions in top-10 major newspapers, national television, national radio, regional and specialist media. In total, we achieved 61 media clippings from this one event.
Patient records, X-rays and emergency switchboards. Illegal sharing of health data and too few secretaries, nurses and doctors. Healthcare IT is often subject to media scrutiny and editors very often prioritize the negative stories. Morsing was asked to puncture the myths of poor health IT.
In cooperation with the Danish Regions, Morsing has introduced an annual press meeting where the latest IT solutions are presented to journalists. We select the strongest stories, the most important media and execute the event – and the journalists are hospitalized and test the IT solutions on their own bodies.
For one of the press meetings, we produced a video news release which was exposed to almost 6 mio. unique users on social and editorial platforms. Morsing managed to place positive stories about the digital health solutions in top-10 major newspapers, national television, national radio, regional and specialist media. In total, we achieved 61 media clippings from this one event.
