Scandinavia's largest IT supplier Atea has since the summer of 2015 been involved in a large crisis under extensive public scrutiny. It is a complex case involving many parties, and the aim of the communication is ensure facts in the information and to maintain the market’s confidence in Atea.
As Atea’s closest communication advisors, we have been responsible for strategies and all 24/7 press management in the progress of the crisis. We established a 'situation room' in the first intense weeks, have hosted press conferences and composed key documents to customers and partners.
Your first mistake is to think you can completely control a crisis. A crisis must be navigated, as we have done together with Atea's management through a consistent communication flow to core stakeholders as well as open and controlled relations with the press.
Scandinavia's largest IT supplier Atea has since the summer of 2015 been involved in a large crisis under extensive public scrutiny. It is a complex case involving many parties, and the aim of the communication is ensure facts in the information and to maintain the market’s confidence in Atea.
As Atea’s closest communication advisors, we have been responsible for strategies and all 24/7 press management in the progress of the crisis. We established a 'situation room' in the first intense weeks, have hosted press conferences and composed key documents to customers and partners.
Your first mistake is to think you can completely control a crisis. A crisis must be navigated, as we have done together with Atea's management through a consistent communication flow to core stakeholders as well as open and controlled relations with the press.
CEO Morten Felding, Atea Danmark
