Most companies recognise the challenge of launching a new strategy to employees: How do we best describe the strategy? How do we integrate it into company culture? How do we motivate employees to put the strategy to life?
A brand-new newspaper is born. The newspaper is dated three years from now, and the strategy is translated into interesting articles in the shape of realistic future scenarios. Morsing has been involved in all steps in the process: concept, editorial office, editorial plan, articles, design, photos, graphics and print.
Every one of Atea’s 1,600 employees have received a copy of FinansAvisen (The Financial Paper) at their home address. Even decorated with their respective name on the front page – elected as employee of the year. With the 20-page newspaper, consisting of everything from hard news to a comic strip, Atea has created a vivid illustration of the goals the company will have achieved in three years if everyone works together.
Most companies recognise the challenge of launching a new strategy to employees: How do we best describe the strategy? How do we integrate it into company culture? How do we motivate employees to put the strategy to life?
A brand-new newspaper is born. The newspaper is dated three years from now, and the strategy is translated into interesting articles in the shape of realistic future scenarios. Morsing has been involved in all steps in the process: concept, editorial office, editorial plan, articles, design, photos, graphics and print.
Every one of Atea’s 1,600 employees have received a copy of FinansAvisen (The Financial Paper) at their home address. Even decorated with their respective name on the front page – elected as employee of the year. With the 20-page newspaper, consisting of everything from hard news to a comic strip, Atea has created a vivid illustration of the goals the company will have achieved in three years if everyone works together.
